A print advertisement for a Japanese tourism campaign, which centers not only the richness of Japan’s extraordinary vistas and cultural marvels, but also the beautiful complexity of the Japanese language.  Bold, calligraphic fonts introduce the reader to the artistry of kanji and kana, and are framed by traditional Japanese “kumo” (cloud) iconography.  A minimalist layout, elegant typefaces, and a logo that emphasizes Japan’s emblematic rising sun combine to create an impactful advertisement.